From Galileo to Picasso: Why Intangible Costs Should Matter to Your Business
Galileo Galilei, the 17th Century Italian astronomer, once wrote, “Measure what can be measured, and make measurable what cannot be measured.” This is very good advice for any business, but sometimes it is not so straightforward. Some things are relatively easy to measure. However, measuring that which cannot be measured is often a challenge for […]
